How To Come Up With Illustration Ideas

Do you struggle with thinking of an idea? And how do you know if it’s a good one? I’ll walk you through my process for coming up with illustration ideas.
Photo of Greg pointing at his head next several character illustrations
By Greg Gunn
February 16, 2018
January 28, 2024
4 min read

Do you ever struggle with thinking of an idea?

So do I—all the time. Here’s how I overcome that creative block. So far, it has worked well for me. And I think it will work well for you too.

In this video with The Futur, I take you on a journey inside of my head. All the while I narrate my thinking and decision making process as I make an illustration using Procreate on my iPad. There are time lapses, reference sources, very cute dogs and personal stories about where I look for inspiration. You will even see my face talking and moving on camera. Crazy, right?

Mostly importantly though, by the end of the video you will be armed with a framework for developing an idea that can be applied to any project.

So at this point, you really have to ask yourself, “Why wouldn’t I watch this video?”