Tangoe

Visual Metaphors In Motion

The Brief

Using a series of visual metaphors, we created an animated video introducing Tangoe’s ground breaking software, Matrix. No, not that Matrix. But this is just as fantastic.

The animation was created for Tangoe’s annual business conference where clients and investors gather to learn about exciting new products.

After an in depth strategy session we walked away with a clear set of objectives for the video:

  • Unveil and get people excited about Matrix
  • Highlight a key set of features
  • Keep the message clear (no tech jargon)
Role
Creative Director / Motion Designer
Scope

Script Writing

Storyboarding

Motion Design

Animation

Cinema4D Animation

Music & Sound Design

Team

Client

Tangoe

Production Company

Blind

Creative Director

Greg Gunn

Producer

Scott Rothstein

Storyboards

Karen Wang

Design

Ram Bhat, Karen To, Brian Phan, Rachelle Moon

Animation

Daniel Zhang, Henry Pak, Andrew Hawrlyk, Peter Lee, Nhi Vo, Brian Phan

Editing

Andrew Truong

Music & Sound Design

Adam Sanborne