Visual Metaphors In Motion

Using a series of visual metaphors, we created an animated video introducing Tangoe’s ground breaking software, Matrix. No, not that Matrix. But this is just as fantastic.

The animation was created for Tangoe’s annual business conference where clients and investors gather to learn about exciting new products.

After an in depth strategy session we walked away with a clear set of objectives for the video:

• Unveil and get people excited about Matrix
• Highlight a key set of features
• Keep the message clear (no tech jargon)