Calling on all voters 50 and over.
I worked with Washington DC-based agency, GMMB, to create a non-partisan ad sponsored by AARP and designed to encourage older voters to hit the polls on election day. The objective was to point out the important items to this demographic that were on the line in the 2018 mid-term election: Social Security, Medicare, and prescription drug costs.
To illustrate those points we used a blend of hyperrealistic 3D animation, live action, and motion design to paint a dramatic picture of the broken political climate.
This spot aired nationally in the U.S. on election day.
No items found.