SRP / Cramer-Kasselt

Delivering more than power

The Brief

Community-based (and not-for-profit) water and energy company, SRP, provides reliable and affordable services to over two million people living in Arizona.

This animated video was designed to raise SRP's brand awareness, appeal to new customers in that region, and direct current customers to their website.

Role
Creative Director
Scope

Storyboarding

Motion Design

Animation

Cinema4D Animation


Team

Client
SRP

Agency
Cramer-Krasselt

Agency Creatives
Ian Barry (ECD), Matt Sicko (CD), Ben Bonnan (ACD), Keith Nielsen

Agency Producer
Heather Candelaria, Christina Nguyen

Production Company
Blind

Creative Director
Greg Gunn

Executive Producer
Tobin Kirk

Post Producer
Scott Rothstein

Designers
Audrey Aquino, Sang Chung, Karen To

Animators
Sean Hong, Evan Huang, Lucy Kim, Henry Pak, Nhi Vo

Sound Design
Big U