Designing the biggest sale of the year.
Like many product-based companies, Black Friday is an important event at The Futur. We rarely have sales and this campaign makes up a good chunk of our annual revenue.
The goal? Let our customers know about the time-limited product bundles we're offering and get them to sign up for our marketing emails. But to do that, we’ve got to stand out.
We came up with a design direction that we knew would appeal to our creative entrepreneur customer base: CMYK. We used the classic 4-color overprint effect and chunky, bold type to catch eyes and add some bright flare to our mystery bundle drops.
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