Black Friday

Designing the biggest sale of the year.

Like many product-based companies, Black Friday is an important event at The Futur. We rarely have sales and this campaign makes up a good chunk of our annual revenue.

The goal? Let our customers know about the time-limited product bundles we're offering and get them to sign up for our marketing emails. But to do that, we’ve got to stand out.

Client
The Futur
Scope

Web Design
Marketing Design
Motion Design

Role
Creative Director / Design

We came up with a design direction that we knew would appeal to our creative entrepreneur customer base: CMYK. We used the classic 4-color overprint effect and chunky, bold type to catch eyes and add some bright flare to our mystery bundle drops.

Credits

Design

Minhye Cho, Greg Gunn

Copywriting

Stephanie Owens